AVA Golf News

AVA Golf, Innovative Instruction Platform, Now Welcoming Early Adopters

Mon, 08 Jun 2026 15:00:00 GMT

Unlocks a New, Tailored Way to Meaningfully Improve Golfers’ Games

Following considerable market build-up and anticipation, the AVA Golf™ platform is now onboarding early adopters, helping golfers better understand what’s impacting their games by translating data insights into personalized instruction video playlists for meaningful improvement.

The first of its kind, AVA Golf connects the tools golfers already use – including simulators, launch monitors and on-course performance tracking – to the AVA Golf platform, leveraging the data derived to identify the patterns most affecting scoring and overall performance. Machine learning subsequently delivers three- to seven-minute instruction videos precisely matching each golfer’s unique play characteristics as his or her game evolves from tee to green.

The platform launches with a comprehensive library of content filmed specifically for AVA Golf. Featured instructors include Golf Digest “50 Best Teachers in America” Cheryl Anderson (Lake Mary, Fla.), GOLF Magazine “Top 100 Teachers in America” Mike Malizia (Jupiter, Fla.) and Jason Birnbaum (West Nyack, N.Y., instructor for four-time PGA TOUR winner Chris Gotterup), PGA TOUR Golf Academy coaches, and other renowned professionals.

“AVA Golf was built around a problem many golfers face: they have access to more data than ever but are confused and frustrated because they don’t know what the data means or how to best use it,” said JR Charles, Founder and CEO of ParOne, AVA Golf, Inc.’s parent company. “Now they have a structured, actionable plan for personalized progression that indisputably correlates to fixing flaws in their games so they can get better faster.”

The need for the type of tailored, science-based game progression AVA Golf provides is exemplified by a waitlist of thousands of golfers intrigued by the subscription platform since information about its development was released early this year.

“Most golfers don’t struggle because they lack effort,” said Aron Schüler, Director of Engineering of AVA Golf. “They struggle because they don’t always know which issues are truly costing them strokes. AVA Golf adds direction, offering mastery without guesswork by turning ambiguity into easy-to-understand and easy-to-implement clarity.”

Adds Charles: “This isn't a simple, ‘Hey, you have a big slice’ app. Instead, AVA Golf goes deeper to share, ‘Your -4 degree out-to-in swing path is costing you 7.8 strokes per round and here are specific instruction videos to help you waste fewer shots.’"

Golfer subscriptions to AVA Golf are available here. AVA Golf currently supports data derived from Arccos and Garmin sessions, with others coming soon. Companies which collect golfers’ swing and game data may apply here to receive compensation for connecting their platform to AVA Golf.

AVA Golf is a subsidiary of ParOne, the golf technology company founded in 2020 that specializes in developing video management and distribution systems for its owned platforms and third parties.

More information: avagolf.com, info@avagolf.com, @avagolfofficial (Instagram), AVA Golf (Facebook), @avagolfofficial (YouTube)

About ParOne, Inc.

ParOne, Inc. develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem. Its five wholly-owned subsidiaries are AVA Golf™, GolfCentral TV, ParOne Holdings, ParOne Dev and ParOne App.

AVA Golf aggregates golfers data captured by devices and translates it into video playlists featuring personalized instruction. GolfCentral TV is a streaming platform dedicated to international professional golf tours. ParOne App is a video distribution SaaS platform used by the LPGA, LIV Golf, LET, GOLF.com and others. ParOne Dev is an engineering agency building commerce and content technology for sports and media clients. And ParOne Holdings is an investment vehicle focused on investing in early-stage golf companies.

More information: ParOne | info@parone.com

ParOne’s AVA Golf Offers First Look at the Instructors Behind Growing Network of Top 100 Teaching Professionals

Tue, 14 Apr 2026 04:25:26 GMT

ParOne has partnered with top 100 golf teaching professionals to contribute to the company’s soon-to-be-released AVA Golf intelligence platform that transforms how golfers analyze and improve their games through data and personalized videos.

Many within the instructor network are actively filming content for AVA Golf. At launch, golfers will benefit from the expertise of five high-profile instructors with others to follow. They are:

Cheryl Anderson – Golf Digest Top 50 Teacher, Two-Time LPGA Teacher of the Year

Jason Birnbaum – GOLF Magazine Top 100 Teacher

Anne Cain – LPGA Top 50 Master Instructor

Travis Fulton – Golf Channel Instructor

Todd Jones – PGA Tour Academy Master Instructor

The first of its kind, AVA Golf gives golfers a complete picture of their performances by aggregating data from simulators, launch monitors and on-course play, and translating it into personalized video prescriptions that evolve as their games improve.

The instructor mix is intentionally balanced as more golfers split their time between on-course rounds and indoor sessions.

"Those contributing to the AVA Golf platform are serious teachers working with serious golfers," said JR Charles, Founder and CEO of ParOne. "They are helping develop the most comprehensive video instruction library in the history of golf to benefit players’ personal progressions at impressive paces.”

Charles continues: “There’s so much data out there that golfers struggle to know how to leverage it. AVA Golf turns that into clear golf intelligence, removing the guesswork and saving time and frustration.”

The hundreds of AVA Golf videos are being produced by Golf Content Solutions and DJ Amerson of The Vortex, both well respected at the highest levels of the golf industry.

About ParOne

Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem. Its divisions include:

AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.

GolfCentral.Tv – A global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.

ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.

ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.

ParOne App – Enterprise-grade video infrastructure powering the world’s leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.

More information: ParOne | info@parone.com

Why Golfers Who Track Everything Still Don't Improve

Wed, 01 Apr 2026 19:17:58 GMT

You know your fairways hit percentage. You know your strokes gained around the green. You've reviewed your simulator sessions, compared your launch data, and spent real money on instruction.

And your handicap hasn't moved.

This isn't a motivation problem. It isn't a talent ceiling. It's a structural one and it's more common than most serious golfers want to admit.

More Data, Same Scores

Golfers today have access to performance technology that was once reserved for Tour players and elite programs. Shot tracking, launch monitors, simulator platforms, swing analysis apps — the tools exist, they work, and the golfers who use them are genuinely more informed about their game than any previous generation.

But informed and improving are not the same thing.

For most golfers, the data accumulates without connecting. Your on-course stats live in one place. Your simulator sessions in another. Your lesson feedback somewhere else entirely — maybe in a note on your phone, maybe just in your memory. Each source tells you something real. None of them talk to each other.

The result is that you end up with a detailed picture of your game that still doesn't tell you what to do next.

The Interpretation Gap

Here's the actual problem: tracking produces data, but data doesn't produce decisions.

Knowing you lose strokes on approach shots inside 150 yards is useful. But it doesn't tell you whether that's a technique issue, a club selection pattern, a course management habit, or something that only shows up under pressure. Without that layer of interpretation, the data just confirms you have a problem without pointing toward a solution.

This is the gap most improvement tools don't address. They're built to capture and display. The translation — from what happened, to what it means, to what you should do about it — gets left to the golfer. And that's a significant ask, even for someone who's deeply engaged with their game.

Why Practice Doesn't Always Transfer

There's a second problem layered underneath the first.

Even when a golfer correctly identifies something to work on, the path from range session to on-course result is rarely clean. You can spend three sessions grooving a ball flight change and still revert under pressure. You can improve a specific metric in a simulator environment and not see it show up in your scorecard.

This happens because practice and performance are two different contexts, and most improvement systems treat them as one. What you work on needs to be directly tied to what your full performance picture is telling you — not just what felt off last Sunday or what your instructor mentioned six weeks ago.

Without that continuity, improvement becomes episodic. Good stretches followed by regression. Progress that doesn't compound.

What Structured Improvement Actually Requires

The golfers who improve consistently — not just occasionally — tend to share a few things. They're not necessarily more talented or more disciplined. They just have clarity on three things at any given time:

Where they're actually losing strokes. Not a general sense of it, but a specific, data-grounded understanding of which parts of their game have the most impact on their scores right now.
What to prioritize next. Not a list of everything that needs work, but a ranked view of what moves the needle most given where their game currently is.
How their practice connects to their performance. A feedback loop that tells them whether what they're working on is translating — and adjusts when it isn't.

Most golfers have access to the raw ingredients for all three. What's missing is the system that pulls them together and keeps them accountable to a plan that's actually built around their game — not a generic framework designed for some average golfer they're not.

The Real Opportunity

Golf improvement hasn't kept pace with golf technology. The tools got better. The framework for using them didn't.

What serious golfers need now isn't another app that tracks more. It's golf intelligence — a layer that sits across your existing data, identifies the real causes of your scoring gaps, and builds a clear, personalized path forward. One that evolves as your game does, so you're always working on what matters most right now, not what mattered three months ago.

That's the difference between knowing your game and actually mastering it. Between putting in the work and knowing the work is pointed in the right direction.

For golfers who are serious about improvement, that clarity isn't a luxury. It's the thing that's been missing the whole time.

AVA Golf is being built for golfers who are serious about improvement. Early access is coming soon at avagolf.com

ParOne Expands AVA Golf Engineering Team Ahead of Platform Launch

Mon, 02 Mar 2026 22:10:49 GMT

ParOne has expanded its engineering team behind AVA Golf, the soon-to-be-released intelligence platform that transforms how golfers analyze and improve game performance through data and video.

The first of its kind in golf, AVA Golf gives golfers a complete picture of their performances by aggregating data from simulators, launch monitors and on-course play, and translating it into personalized video coaching prescriptions that evolve as their games improve.

To accelerate bringing AVA Golf to market, Aron Schüler has been promoted to Director of Engineering with Harsha Koritala and Tushar Wani joining as highly credentialed machine learning and computer science engineers. All are based in Dallas and graduates of University of Texas-Dallas, the fifth-ranked artificial intelligence program in the U.S.

Schüler was recruited by ParOne last year as a full-stack developer central to AVA Golf’s technical foundation. In an expanded role, he will continue contributing directly to the product build and manage a 3-person engineering team. Prior to ParOne, Schüler developed his own shot-tracking products, building deep expertise across golf technology and performance data.

“Aron understands this problem-solution equation both as an engineer and a golfer,” said JR Charles, Founder and CEO of ParOne. “Equally important is the team forming around him that’s adept at deep engineering across infrastructure, analytics and machine learning.”

“The AVA Golf team is focused on solving a challenge at the heart of modern golf: players have unprecedented access to data yet making sense of it to improve is a consistent source of frustration,” said Schüler. “AVA Golf’s purpose, practicality, ease of use and outcome orientation fill an intelligence gap in the market.”

Koritala and Wani bring specialized expertise in data infrastructure and pattern recognition, strengthening the platform layer responsible for translating player data into personalized coaching.

About ParOne

Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem. Its divisions include:

AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.
GolfCentral.tv – A global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.
ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.
ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.
ParOne App - Enterprise-grade video infrastructure powering the world's leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.

More information: ParOne | info@parone.com

ParOne Welcomes Golf Technologist Aron Schüler to Its Engineering Team

Sun, 02 Nov 2025 02:35:54 GMT

ParOne, a leader in golf media and AI-powered video technology, is proud to announce the addition of Aron Schueler as a Full-Stack Developer, further strengthening the company’s engineering capabilities as it expands its portfolio of golf-focused digital products.

Aron brings five years of full-stack development experience and a deep passion for golf technology. Since taking up golf in 2022, he has transformed his enthusiasm for the sport into a growing suite of web applications that serve more than 1,000 golfers worldwide.

As the creator of R10Progress and ShotMetrics AI, Aron has developed extensive expertise integrating data from multiple launch monitor providers, building statistical models for player performance analysis, and crafting user-friendly applications that help golfers understand and improve their games. His shot-tracking application, Roundkeeper, demonstrates his ability to solve complex GPS and real-world data challenges with precision and creativity.

Beyond his golf platforms, Aron runs a web development blog reaching over 10,000 monthly readers, where he shares insights from his software projects and experiments. His personal experience as both a golfer and an avid simulator user provides an authentic understanding of golfer needs — a perspective that fits seamlessly with ParOne’s mission to build technology for golfers, by golfers.

“Aron’s deep experience with launch monitors, data visualization, and AI performance tools fits perfectly with where ParOne is heading. His products already help golfers understand their game better — now he’ll be doing that on a global scale as part of our team.”
— JR Charles, Founder & CEO, ParOne

Reflecting on his new role, Aron shared:

“After years of building golf applications independently, I‘m excited to bring my hands-on experience with launch monitors, performance analytics, and other golfer needs to a team that’s as passionate about golf technology as I am.”

When he’s not coding or playing golf, Aron enjoys creating music and building mechanical keyboards — pursuits that mirror ParOne’s commitment to innovation, precision, and creative problem-solving.

About ParOne

Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem. Its divisions include:

AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.
GolfCentral.tv – A global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.
ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.
ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.
ParOne App - Enterprise-grade video infrastructure powering the world's leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.

More information: ParOne | info@parone.com

An Open Letter to the People Who Make Golf Video Happen

Tue, 20 May 2025 17:13:00 GMT

Introducing GolfCentral.tv

To the content leads. The media managers. The editors, instructors, reps, and lean teams who carry the weight of growing an audience – and justifying the cost of every video produced.

This is your invitation.

ParOne built and will launch in late June the new GolfCentral.tv, because golf media deserves a central home to showcase their brilliant work.

Not just another place to upload videos, but a real destination where great golf content can be seen, discovered and monetized on your terms.

What is GolfCentral.tv?

GolfCentral.tv is an OTT platform dedicated to golf.
It will be available from Day One on iOS, Android and Web, and soon Samsung, LG and Vizio CTVs, tvOS and Roku.

Each creator and video rights holder of golf videos gets its own channel and with it:

A 24/7 FAST Channel (Free Ad-Supported Streaming TV)
A full Video-on-Demand platform
You control monetization — sell your own ads, keep 70% of the revenue
Optional Season Pass subscriptions (coming soon)
Livestreaming support (coming soon)

We handle the tech. We handle the infrastructure. We handle the distribution.

You focus on the content and building your audience.

GolfCentral.tv is a platform for all of us. A community. A shared destination. A rising tide.

When one creator succeeds here, everyone benefits

A fan who comes for a lesson might stay for a documentary.
A highlights package might lead them to a new tour or a new voice.

This is how golf video grows – not in silos, but together.

We will help define what golf media looks like – together.

To join the movement, let’s talk:

This is the fourth AI tool ParOne has built for the golf industry and the first from our new ParOne Venture Studio.

We’re opening up GolfCentral.tv to you with purpose.

We respect and admire the work you do to advance the game and business of golf we all love.

– The ParOne Team

ParOne Introduces AI-Powered FAST Channel Playout Service, Revolutionizing Content Scheduling

Sun, 30 Mar 2025 01:25:00 GMT

(New York, NY) – ParOne, a leader in advanced video technology solutions for the golf industry, has launched an AI-Powered Free Ad-Supported Streaming TV (FAST) Playout service.

The innovative offering – specifically built to anchor video content monetization strategies of golf media, brands and organizations worldwide – leverages artificial intelligence to automate video scheduling, eliminating the need for manual programming and enhancing viewer engagement.

ParOne’s AI-Powered FAST Channel service intelligently curates and schedules videos based on real-time viewer engagement patterns and a host of other content performance metrics. By analyzing these data points, the system positions the most relevant videos to be played at optimal times, benefiting audience retention and advertising revenue.

Now golf content owners are empowered to optimize their video libraries, reviving unused content and positioning it in high value, connected TV environments where advertisers want to be seen.

Built on ParOne’s expansive cloud platform, the service delivers unmatched reliability in confidently reaching core audiences without technical concerns. Trusted by top media, brands and organizations in the golf industry, ParOne technology is designed to perform seamlessly at scale.

"Our AI-Powered FAST Channel service is golf’s first, new, only and most significant, golf-centric advancement in video delivery," said JR Charles, CEO of ParOne. "By automating the scheduling process, we empower content providers to focus on creating high-quality content while our AI connects with the right audience at the right time."

About ParOne

Since its inception in early 2021, ParOne has rapidly become a leader in golf technology, specializing in video management, distribution, data, and analytics. ParOne partners with premier golf media brands and organizations to monetize their video strategies through innovative technologies, including:

AI Video Advisor (AVA): Delivers instantaneous, AI-driven swing analysis and improvement plans.
ParOne Enterprise Video Player: Enhances video delivery, viewer engagement, and revenue for golf websites and tours.
TPUT: An analytics platform offering over 100 metrics for in-depth video performance insights.
Video Commerce: Integrates purchase links within videos, enabling seamless shopping experiences.
MediaHUB: Streamlines media access and workflow for video distribution

ParOne collaborates with industry giants such as Golf.com, GOLFTEC, SwingU, and professional golf tours, playing a pivotal role in advancing video strategies for data-driven companies and media entities worldwide.

For more information, visit www.parone.com or contact info@parone.com.

What We Learned Building a FAST Channel Service for Golf

Mon, 24 Mar 2025 00:24:00 GMT

The rise of Free Ad-Supported Streaming TV (FAST) channels is reshaping how content is distributed and consumed. Unlike traditional sports channels that rely heavily on live tournaments, we developed our own FAST channel service for golf is built around evergreen content—travel shows, exclusive interviews, golf lifestyle programming, instructional series, and contests. As we developed our FAST channel service, we uncovered crucial insights into why this type of content thrives in the FAST ecosystem and of course, had to add our own little bit of ParOne spice. Read on to learn more.

The Market Use Case for Evergreen Golf FAST Channels

ParOne has a unique vantage point in video distribution, powering over 1M video views daily and analyzing viewer behavior across different formats and regions. This deep insight has shown us why evergreen golf content is an ideal fit for FAST channels.

Things we learned about content

Golf Travel is a Huge Draw

ParOne's analytics show that golf travel content consistently ranks among the most-watched content topics across multiple platforms.
Data trends indicate that audiences engage more with destination-focused golf experiences, particularly those featuring top courses, unique golf resorts, and behind-the-scenes travel guides.

Instructional Content Stays Relevant

Viewer data reveals that golf instruction content has a long shelf life, with tutorials on specific shot types and common mistakes remaining popular year-round.

Interviews and Golf Culture Drive Engagement

Our analytics highlight strong interest in behind-the-scenes conversations with golf influencers, legends, and industry professionals.

Golf Contests and Challenges Make Great Programming

Engagement metrics indicate that user-driven contests and challenge-based content generate higher viewer interaction rates than traditional programming

Scheduling content was hard. So we built our own AI-Driven Scheduler and it's a Game Changer

One of the biggest challenges with FAST channels is creating a programming schedule that maximizes engagement. Traditional TV relies on human schedulers, but we found that AI-powered scheduling outperforms manual programming in nearly every way. Suggesting content appear at top of the hour or :30 minute blocks is a legacy idea. Users actually stayed on longer when this wasn't done.

What we learned:

AI Optimizes Viewer Retention

ParOne’s AI scheduling system analyzes viewer patterns and dynamically adjusts programming to increase session lengths and reduce channel drop-off.
Our data shows a 20% improvement in average watch time when AI schedules content versus manual scheduling.
AI dynamically schedules lessons based on viewer preferences, seasonality, and engagement patterns, ensuring the right instructional content reaches the right audience at the optimal time.
By analyzing interaction trends, ParOne’s AI also helps surface the most effective and engaging coaching content, keeping viewers coming back for more.
By analyzing watch time and audience drop-off rates, we can determine which interview formats and topics perform best, allowing content providers to refine their approach.

AI Handled Content Placement

AI prioritizes high-retention content (e.g., travel features or golf tips) before ad breaks to maximize engagement.
We use machine learning models to analyze past performance and adjust scheduling daily.
This eliminates the need for human intervention while ensuring fresh content rotations.

AI Increased Ad Revenue

FAST channels are ad-supported, but interruptions can ruin the experience if not handled correctly. We found that:
AI-Optimized Ad Breaks Improve Revenue
Our AI dynamically places ads based on viewer engagement trends, reducing mid-content drop-offs.
This will lead to higher CPMs and lower ad fatigue.

Distribution strategy is critical, so we built something to address that

We recognized a gap in golf content availability on existing platforms.
Golf Central TV, powered by ParOne, provides a CTV-first experience, giving brands complete control over content and monetization. Stay tuned for updates regarding this.

Summary

Expand Brand Reach and Control Distribution - Launching your own FAST channel empowers golf media brands to directly engage with their audience on a different platform. No longer at the mercy of third-party streaming platforms, brands can curate their content lineup and maximize audience retention by focusing on what resonates most with their viewers.... or just let our AI decide what's best.
Monetize Evergreen Content - Golf media brands can turn timeless content—like instructional videos, interviews, and golf travel shows—into a steady revenue stream. FAST channels offer a monetization model that's scalable, where ads support the content without subscription barriers, allowing brands to earn revenue year-round.
Leverage AI for Smarter Programming - With AI-driven content scheduling, golf media brands can ensure that the right content reaches viewers at the perfect moment, maximizing engagement and watch time. Automated, dynamic content scheduling helps reduce drop-offs and keep viewers tuned in longer, increasing the potential for monetization.
Capitalize on the Growing FAST Ecosystem - As more viewers shift away from traditional cable and toward free streaming options, FAST channels represent a unique opportunity for golf media brands to tap into this growing trend. By launching a channel, golf brands can access an entirely new audience without relying on a subscription model.
Increase Revenue - Fast-paced ad breaks can be disruptive. But with AI-optimized scheduling, golf media brands can seamlessly integrate advertising into their FAST channel programming, ensuring higher engagement, reduced viewer fatigue, and increased ad revenue—all while keeping the viewer experience intact.
Create a Direct-to-Consumer Experience - A dedicated FAST channel gives golf media brands direct access to their viewers without intermediaries. This direct connection ensures that content can be delivered on-demand and monetized efficiently, while also allowing brands to shape their viewer’s experience more closely.

ParOne Selected for NVIDIA Inception Program, Poised to Revolutionize Golf with AI-Powered Innovation

Tue, 21 May 2024 12:38:00 GMT

(New York, NY) – ParOne, a trailblazer in golf technology, proudly announces its selection to the prestigious NVIDIA Inception Program. This program, renowned for nurturing revolutionary companies, will empower ParOne to drive significant advancements in AI and data sciences within the golf industry.

Unmatched Program Benefits

Participation in the NVIDIA Inception Program grants ParOne access to NVIDIA’s cutting-edge resources in artificial intelligence, deep learning, and data science. This strategic collaboration connects ParOne with a global network of leading experts and thought leaders, positioning the company alongside NVIDIA, the undisputed leader in AI task processing and one of the hottest technology innovators.

Revolutionizing Golf with AI Video Advisor (AVA)

Central to this program is ParOne’s groundbreaking patent-pending technology, AI Video Advisor (AVA). AVA harnesses the power of AI to synthesize golfers’ on-course and simulator swing data, creating dynamic, custom video-based training plans that precisely address individual swing flaws. Seamlessly integrating with golf simulators, launch monitors, shot tracking apps, rangefinders, and other data-driven golf instruction tools, AVA offers golfers and instructors an unparalleled end-to-end training experience using advanced AI and machine learning.

This statistical rigor enables real-time, personalized video recommendations that enhance golfers' swings with unmatched accuracy, providing measurable performance improvements.

“AI in golf is transforming the way we approach the game, and ParOne is at the forefront of this revolution,” said JR Charles, CEO of ParOne. “Being selected for the NVIDIA Inception Program validates our commitment to innovation and equips us with the resources to scale our technology. With NVIDIA’s support, we can analyze a vast array of swing data points, delivering precise, actionable insights that empower golfers to achieve their best performance.”

About ParOne

AI Video Advisor (AVA): Delivers instantaneous, AI-driven swing analysis and improvement plans.
ParOne Enterprise Video Player: Enhances video delivery, viewer engagement, and revenue for golf websites and tours.
TPUT: An analytics platform offering over 100 metrics for in-depth video performance insights.
Video Commerce: Integrates purchase links within videos, enabling seamless shopping experiences.
MediaHUB: Streamlines media access and workflow for video distribution

For more information, visit www.parone.com or contact info@parone.com.

ParOne Unveils Breakthrough ‘AI Video Advisor’ for Golf Instruction, Entertainment Providers

Tue, 02 Jan 2024 12:58:00 GMT

(New York, NY) – Golf technology company ParOne has launched its proprietary “AI Video Advisor” (AVA) product that synthesizes golfers’ video-captured swing data and provides instantaneous content to fix their flaws.

AVA is designed to easily integrate with golf simulators, launch monitors, shot tracking apps, rangefinders and other data-driven, video golf instruction and entertainment providers. With AVA, they can now offer to golfers and lesson-takers customizable, dynamic, end-to-end video training experiences in their apps using AI and machine learning.

To bridge the diagnosis-solution gap, ParOne analyzed more than 1.5 billion metrics of swing and video data to create the patent-pending AVA. Statistical reasoning generates recommendations of videos suited to improve individual golfers’ unique swings with before-and-after performance measurements sans margin of error.

“No longer are golfers on their own or reliant on YouTube videos to figure out how to address identified swing problems,” says JR Charles, CEO of ParOne. “Companies with instruction offerings are lining up to use our advanced data processing, so they can produce accurate remedies on golfers’ paths to major golf improvement.”

Golf instructors who sneak previewed AVA are also smitten by its capabilities to augment their human interactions with students toward greater loyalties.

AVA represents ParOne’s sixth video technology breakthrough since its inception three years ago. Working closely with Golf.com, GOLFTEC, SwingU and other data-driven companies, including professional golf tours and media businesses globally, ParOne is central to monetizing their video strategies.

About ParOne

Since bursting on the scene in early 2021, ParOne exclusively serves the golf industry with leading-edge technology focused on video management, distribution, data and analytics. It partners with golf media, brands and other companies to help monetize their video strategies. ParOne developed the ParOne Enterprise Video Player that optimizes video delivery, viewer experiences and revenue generation for golf website publishers and Tours; TPUT that provides website publishers an analytics platform delivering more than 100 metrics for deeper understanding of video effectiveness; Video Commerce that embeds links within videos for viewers to purchase products while watching the golf action; Video Syndication that serves golf publishers, Tours and brands by distributing golf videos and streaming live tournament broadcasts to top golf apps and websites globally; MediaHUB that facilitates media access and workflow of video content surrounding golf events; and AI Video Advisor that synthesizes golfers’ video-captured swing data and provides instantaneous content to fix their flaws.

More information: www.parone.com

To schedule an appointment at the PGA Show: info@parone.com.

ParOne Creates "MediaHUB" for PGA Show

Wed, 06 Dec 2023 21:29:00 GMT

(New York, NY) – Golf technology company ParOne has created "MediaHUB" for the 2024 PGA Show to facilitate media access and workflow of video content surrounding the industry’s largest global gathering for the business of golf, January 23-26, in Orlando, Fla.

By housing and cataloging videos within a centralized, controlled and secure location, MediaHUB allows approved media to retrieve and distribute videos quickly, easily, intelligently and broadly.

“For the first time, exhibitor and product-focused video content created each PGA Show day will be comprehensively and efficiently presented for media use in a single, user-friendly online hub,” said Sherry Major, who leads media and public relations for the PGA Show. “Adopting MediaHUB creates additional opportunities for exhibiting companies to share their product innovations through influential media channels.”

The platform enables media to simply download and embed videos into their websites with mechanisms to track viewership. More than 40 engagement metrics provide insights into viewer behaviors, enabling adjustments to video content strategies in real time.

“For the PGA Show, unlocking the value of digital media activities without complexity optimizes everyone’s productivity,” says ParOne CEO JR Charles. “ParOne’s MediaHUB helps trade shows, Tours and other events ensure access and streaming of video content is easier, faster and less expensive.”

MediaHUB will be accessible within the Virtual Media Center section of www.pgashow.com

About ParOne

ParOne burst on the scene in early 2021 exclusively serving the golf industry with leading-edge technology focused on video management, distribution, data and analytics. It partners with golf media organizations, brands and other companies to develop, in addition to MediaHUB, powerful technology: ParOne Enterprise Video Player optimizes video delivery, viewer experiences and revenue generation for golf website publishers and Tours; TPUT provides website publishers an analytics platform delivering more than 100 metrics for deeper understanding of video effectiveness; Video Commerce functionality embeds links within videos for viewers to purchase products while watching the golf action; Video Syndication serves golf publishers, Tours and brands by distributing golf videos and streaming live tournament broadcasts to top golf apps and websites globally.

More information: www.parone.com, info@parone.com

About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.

Unlocking Deeper Video Insights: A Closer Look at ParOne's TPUT System

Sun, 15 Oct 2023 12:37:00 GMT

Welcome to the latest update from ParOne, the golf industry's favorite video platform! September and October 2023 has been an exciting couple of months for us as we continue to expand and improve our services. This month, we put some additional touches on our data and analytics pipeline.

TPUT

ParOne’s TPUT (Tee to Putt User Token) enables partners to track video, ad, and call-to-action metrics on a per-user basis. You may provide a user email or some other UUID via the tput parameter.

ParOne hashes the value stored instead of encrypting the data before sending it back to ParOne for analytics and data tracking. ParOne uses this hash to group analytics for a user. Hashing this data means ParOne does not store any user information.

GDPR Compliance

Data privacy and security are paramount concerns. ParOne offers a robust and GDPR-compliant solution for hashing emails for analytics tracking, ensuring the protection of sensitive user information while adhering to stringent data protection regulations. ParOne safeguards email addresses while remaining compliant with the General Data Protection Regulation (GDPR).

ParOne’s approach goes a step further in compliance with GDPR by not storing personally identifiable information (PII) in its databases. Instead, only email address hashes are retained. This data minimization strategy aligns seamlessly with GDPR’s principles, which emphasize the reduction of unnecessary data processing and storage. As a result, the risk of data breaches and privacy violations is significantly reduced, as the actual email addresses remain untraceable, even within ParOne's own systems.

ParOne utilizes industry-best practices and state-of-the-art cryptographic algorithms to transform email addresses into irreversible hashes. This method ensures that the original email addresses cannot be reverse-engineered from the generated hash, guaranteeing a high level of data security. The hashing process does not involve the storage of actual email addresses, effectively minimizing the risk of data breaches and privacy violations. Furthermore, ParOne’s implementation adheres to GDPR’s strict guidelines by ensuring data minimization, consent-based processing, and robust security measures, all of which are fundamental principles of the regulation.

Why we chose to Hash instead of Encryption

Encryption algorithms take input and a secret key to generate random output called a ciphertext. This operation is reversible. Anyone who knows or obtains the secret key can decrypt the ciphertext and read the original input.

Hashing functions are not reversible. Hashing performs a one-way transformation on an email or UUID, turning the email into another string, called the hashed email. “One-way” means that it is practically impossible to go the other way – to turn the hashed email back into the original email. In authentication systems, when users send ParOne the email, the application code passes that email through a hashing function and stores the result in the database.

Hashing is a cryptographic process that can be used to validate the authenticity and integrity of various types of input. It is widely used in authentication systems to avoid storing plaintext emails in databases but is also used to validate files, documents, and other types of data. Hashing is almost always preferable to encryption when storing emails inside databases because in the event of a compromise attackers will not get access to the plaintext emails.

Integration

To pass in a user's email or another UUID, simply add an attribute to any ParOne video player code snippet via the tput

<!-- Pass in a user email -->
<parone-video-block tput="user@domain.com" />

Now more than 100 metrics per video view

At ParOne, we're always looking for ways to improve our data analytics from video. ParOne now tracks over 100 metrics per video broken in four categories:

Per Video: ParOne tracks 26 metrics per video. See (here) for a full list.
Per Ad: ParOne tracks 14 metrics per ad. See (here) for a full list.
Per User: ParOne tracks 41 metrics per user See (here) for a full list.
Per Call to Action: ParOne tracks 26 metrics per call to action. See (here) for more details.

Building a user experience that enables our partners to find the exact level of metrics they need was no easy task. ParOne rebuilt it's entire Analytics and Data pipeline to ensure this level of robustness. Users can select the metrics they're seeking and ParOne will display a charts over time as well as a table of information and of course, ParOne's commitment to user experience remains unquestioned: We still output all of our analytics via API.

So, there you have it. Some of the features we’ve been working on this month! These capabilities will allow you to understand your level of video detail greater than ever and we hope you like it.

New ParOne Features – August 2023

Thu, 10 Aug 2023 19:48:00 GMT

Welcome to the latest update from ParOne, the golf industry's favorite video platform! August 2023 has been an exciting month for us as we continue to expand and improve our services. This month, we focused on enhancing our backend processes to ensure seamless media ingestion.

Unified Video Import & Feedback

At ParOne, we're always looking for ways to improve the user experience on our video platform. With more users uploading more videos, we realized our old video import process just wasn't cutting it anymore. So we did a major overhaul focused on two things: faster performance and easier expansion. We consolidated all our video import processes into one unified system. Now no matter where your video is coming from - whether it's Frame.io, YouTube, or a direct upload - it flows through the same streamlined process.

This means a few great things for you as a user. First, your videos now import faster than ever before. No more waiting around while that long upload queues up. Second, we've improved the feedback you get during the import process. You'll see notifications tracking each video through three key stages:

1. Importing: This is where we pull the video into ParOne from wherever it's coming from.

2. Converting: Next we optimize and transcode each video file. This is where we create thumbnails too.

3. Transcribing: The final stage runs the video through our AI transcription tool, generating captions. This improves accessibility and viewer engagement.

Templates

Managing all the settings for your videos just got a whole lot easier.We've overhauled our templates so you can customize your content more precisely. Templates used to bundle everything together - availability, metadata, the works. Now we've split them up into separate templates for:

- Content Info - Video titles, descriptions, tags
- Availability - When and where videos are published
- Call-to-Actions - End screens, cards, overlays

This modular approach makes templates way more flexible. For example, you can:

- Use one metadata template across all your videos to brand them consistently.
- Set up different release schedules. Drop an availability template on interviews to publish them each week.
- Quickly add end screen templates to promote products.

Applying templates is simple - just select the one you want from the dropdown menu in each section. With a couple clicks, your structured content and settings are applied.

The modular templates make it a breeze to reuse your custom settings. For example, you can easily coordinate a set of video releases using an availability template. Just create a schedule template and drop it on each interview. Now your videos will publish automatically on the dates you picked. Promoting products or memberships across videos is also simple. Set up a call-to-action template, then apply that template to each video with a single click.

SwingU Selects ParOne’s Advanced Video Player Technology

Sun, 23 Jul 2023 00:49:00 GMT

(New York, NY) – SwingU has selected ParOne’s advanced video player to drive additional engagement to the website and app of the popular provider of technology-based game-improvement tools.

Replacing SwingU’s current video player, ParOne technology includes fast load times, rich data and analytics and consistent metadata. Integration and administration of the ParOne video player is easy on SwingU resources. In turn, SwingU is leveraging the power of the ParOne ecosystem to syndicate its videos for further monetization.

“ParOne’s video player allows us the flexibility to bolster our app to curate content to satisfy golfers’ unique learning and teaching needs,” says Charles Cox, CEO of SwingU. “Its attentive and hyper-responsive client service was a big reason we chose to work with ParOne.”

“The world is more comfortable learning visually; hence, the rise of video technology among companies’ marketing priorities,” says JR Charles, CEO of ParOne. “The back-end data and analytics robustness of our video player will help to optimize engagement and revenue from video content on SwingU’s app and website.”

The SwingU partnership follows recent announcements of ParOne powering videos on the popular GOLF.com and GOLFTEC.com. Both websites also utilize ParOne’s video commerce technology whereby viewers learn more about and purchase products on-screen during videos.

In addition to the ParOne video player serving golf publishers, Tours and brands, the company syndicates golf videos to top golf apps and websites to reach 40 million-plus unique monthly active viewers across 20 countries. ParOne also streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.

About ParOne

A disruptive digital media technology company, ParOne is revolutionizing distribution of golf videos and live tournament broadcasts. With its unparalleled back-end solution, including robust video player and extensive data capture, ParOne enhances viewing experiences for golf enthusiasts while providing precise analytics and valuable insights to golf companies, the industry and beyond. ParOne’s global network allows golf videos to be syndicated across various platforms for widespread visibility. By leveraging ParOne’s analytics and machine-learning pattern matching, trends are identified which empower companies to make better-informed decisions, driving transformative, data-driven changes in their respective businesses.

More information: www.parone.com, info@parone.com

About SwingU

Headquartered in Hartford, Connecticut, SwingU is a sports technology and media company focused on golf game improvement. It owns and operates the top-rated golf game-improvement app across GPS, scorecard, strokes gained statistics and instruction. SwingU Clubhouse publishes an e-mail newsletter reaching hundreds of thousands of golfers daily. Lastly, SwingU Coach offers the ultimate coaching and strokes gained statistics platform for coaches, clubs and academies.

More information: www.swingu.com.

GOLFTEC Selects ParOne’s Advanced Video Player Technology

Mon, 03 Jul 2023 10:02:00 GMT

(New York, NY) – GOLFTEC has selected ParOne’s advanced video player to drive additional engagement to the website of the world’s largest provider of golf lessons and premium club fitting.

Replacing GOLFTEC’s current video player provider, ParOne technology includes fast load times; call-to-action, “try now” icons inside videos; rich data and analytics; captions; and consistent metadata. Integration and administration of the ParOne video player was easy on GOLFTEC resources and ParOne managed migration of GOLFTEC videos.

"Considering the substantial increase in video engagement over static content these days, the need to bolster our video strategy has never been more pressing," says John Spagnola, VP Marketing at GOLFTEC. "Utilizing the advanced capabilities of the ParOne enterprise player, we're able to refine our video content approach and enhance the experience for our Students, as well as those showing interest in our services.”

“GOLFTEC can now more meaningfully communicate its offerings through our video commerce platform,” says JR Charles, CEO of ParOne. “Our player also captures and leverages data for drilled-down customer segmentation and activations.”

The GOLFTEC partnership follows last month’s announcement of ParOne powering videos on GOLF.com, a leading golf website.

Last year, ParOne began offering, with remarkable success, its video player and technology development services to golf publishers, Tours and brands.

The company also syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne launched in 2021 as a transformational digital media and technology company serving the golf industry. It syndicates golf videos and live streams professional tournament broadcasts to top golf websites and apps totaling more than 40 million active monthly viewers across 20 countries. ParOne also developed an advanced video player that benefits golf media publishers seeking better load times, rich data analytics, video commerce functions and mitigation of resource allocation. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: www.parone.com, info@parone.com

About GOLFTEC

Since 1995, GOLFTEC’s mission has remained the same – to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach and build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting-edge training systems, including its proprietary swing motion capture technology, OptiMotion, gives Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 250 locations across the world, GOLFTEC is the world leader in golf instruction.

More information: www.golftec.com

Integrating ParOne and Frame.io for Streamlined Video Asset Management

Tue, 27 Jun 2023 12:49:00 GMT

ParOne recently launched an integration with Frame.io, connecting their video production management platform with our Video Content Management System. The integration creates a seamless uni-directional workflow, allowing video teams to quickly sync content from Frame.io to ParOne. Previously, users had to download files to their own machines and then re-upload the files to ParOne's systems wasting time that can be spent elsewhere.

With the ParOne and Frame.io integration, video teams can:

Send videos from Frame.io to ParOne with a single click via Custom Actions. Videos and associated metadata are automatically transferred to the user's organization within ParOne.
Upload Frame.io Presentations via our normal Add Video process.
Replace existing videos with newer versions. Frame.io users can simply use a share link to replace a ParOne video.

The integration saves significant time wasted on downloading and uploading video assets between the two systems by connecting them directly. Transfers from Frame.io to ParOne finish in mere seconds and are not dependent on users staying connected. Kick off the uploads and go play a short round without worrying about the upload progress bar.

Using Presentation Links

The Frame.io tab is now available when uploading a video. Simply paste the share link of a video into the box (typically beginning with https://f.io) and hit the Import button. Users can use this method to both create new videos and to replace existing video content.

Using Custom Actions

Frame.io supports the creation of custom actions that enable users to right click on media assets and send them straight to ParOne from inside Frame.io. This method is only available for creating a video.

This will display a pop-up that allows users to add some initial information about the video before sending it off to ParOne's systems.

For technical details on setting up the ParOne and Frame.io integration, please see our support documentation.

New ParOne Features – June 2023

Sat, 17 Jun 2023 22:05:00 GMT

As you know, we’re always working on enhancing ParOne to continue delivering a video solution that’s a cut above the rest.

Every week our team works hard to add features to ParOne that you’ve been asking for, so we can keep helping even more golf websites do more with video.

Sometimes these might be small changes, other times they’re pretty big developments – all with the aim to help you manage video content even more effortlessly.

And, June has been no different! Nearly all of golf shuts down for the whole month because of the major season.

Let’s take a look at some of the main features that have changed this month…

Video Uploading Becomes a Background Activity

The background video uploader allows you to continue using the app while your videos are uploading in the background. Just start an upload and continue editing other videos, managing your content, or reviewing reports. If you are subscribed to notifications, you’ll receive a notification once each video has completed processing.

Upload Multiple Videos

Users can now upload multiple videos instead of having to upload videos one by one and waiting until it's completed. Begin uploading one video, and then start a second one, a third one, or a 50th one. This saves an enormous amount of time and makes uploading multiple videos an seamless experience. No more waiting for videos to finish uploading one by one before selecting the next video.

Replace a Video

Have you ever uploaded a video only to realize there’s an issue with it after sharing or wanted to make a quick edit to an already uploaded video? With our new video replacement feature, you can quickly and easily replace an already uploaded video with a new upload. Just find the video you want to replace, select “Replace” and upload the new version. The old video will be removed and replaced instantly with your new upload, retaining all views, analytics and embeds. This ensures your content changes are reflected instantly across your site and any third-party websites your video may have been embedded on.

So, there you have it. Some of the features we’ve been working on this month! These capabilities will allow you to upload and manage your video content more efficiently.

GOLF.com Selects ParOne’s Advanced Video Player Technology

Fri, 16 Jun 2023 12:00:00 GMT

(New York, NY) – GOLF.com has selected ParOne’s advanced video player to transform the leading golf website’s publishing to be even more reliable, immersive and feature-laden than ever.

Replacing GOLF.com’s current video player provider, ParOne technology includes fast load times, “buy now” product icons inside videos, rich data and analytics, captions and consistent metadata. Integration and administration of the ParOne video player was easy on GOLF.com resources.

“GOLF.com videos represent one of our site’s most effective engagement elements,” says Rob DeChiaro, Chief Operating Officer of GOLF.com that is owned by 8AM Golf. “With the ParOne enterprise player, we are now monetizing content and directly selling products within videos.”

“Harnessing the power of video has never been more important,” says JR Charles, CEO of ParOne. “That’s why we commit significant resources to develop technology that replaces prior era platforms, is automated to the utmost degree and produces critical and extensive data to benefit precise decision-making.”

The GOLF.com partnership adds to ParOne’s rapid ascension in the golf industry. Launched in early 2021, the company syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.

In mid-2022 ParOne began offering, with great success, its video player and technology development services to golf publishers, Tours and brands.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne. is a transformational digital media and technology company serving the golf industry. It syndicates golf videos and live streams professional tournament broadcasts to top golf websites and apps totaling more than 40 million active monthly viewers across 20 countries. ParOne also developed an advanced video player that benefits golf media publishers seeking better load times, rich data analytics, video commerce functions and mitigation of resource allocation. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: www.parone.com, info@parone.com

About 8AM Golf

8AM Golf is established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses – all of which are dedicated to helping golfers at every level enjoy the game more. Current 8AM companies include GOLF Magazine and GOLF.com, the No. 1 media brands in golf; Nicklaus Companies; legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey that provides golfers with the ability to buy custom clubs online; Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds and shots; and 3’s, which seeks to reimagine the golf experience, combining a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area.

For more information, visit www.8amgolf.com.

###

CONTACT:
Marty Brown for ParOne
marty.brown@parone.com
901.734.1567

Jim Rocco for GOLF magazine

jrocco@prcg.com

212.681.8100

ParOne Unveils New Commerce-Ready Video Feature

Tue, 06 Jun 2023 01:59:00 GMT

(New York, NY) – Golf video technology, data analytics and syndication powerhouse ParOne has released its new commerce-ready feature allowing interactivity inside videos.

Several golf publishers are already integrating ParOne’s on-screen shoppable technology on their websites to sell golf products, event tickets, lessons, trips and other offerings during videos views. This element deepens relationships with publishers’ client bases for expanded sponsorships.

Viewers click on an unobtrusive, horizontal bar on the bottom left of the screen to learn about and purchase golf offerings, and sponsored products and promotions.

“ParOne’s solution is a new way for publishers and their brand partners to experience greater monetization” says JR Charles, CEO of ParOne. “This is a form of native and affiliate marketing at its best.”

The commerce-ready feature resides within the advanced ParOne Enterprise Video Player that powers websites’ fast load times, rich data and analytics, captions, consistent metadata and other engagement and monetization elements. ParOne's video technology captures more than 120 data dimensions which are tracked and summarized. Integration and administration of the ParOne video player is easy on golf publishers’ internal resources as they switch from antiquated video platforms.

Launched in early 2021, ParOne also syndicates golf videos to top golf apps and websites globally, and streams live broadcasts of professional tournaments with language translations.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne is a transformational digital media, technology, data and analytics company serving the golf industry. It developed an advanced video player benefiting golf website publishers seeking better load times, rich data and analytics, video commerce functions and mitigation of resources allocation. The company also syndicates golf videos and live streams professional tournament broadcasts to top golf websites globally. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: www.parone.com, info@parone.com

Mediadrive to Lead Golf Video Ad Sales on ParOne Network in U.K. & Europe

Thu, 07 Jul 2022 00:17:00 GMT

(New York, NY) – Mediadrive have been appointed as the commercial partner to ParOne in the U.K. and continental Europe. The partnership gives Mediadrive the exclusive rights to sell and manage video advertising across the ParOne publisher portfolio of golf websites and golf apps.

The program centers on ParOne dynamically inserting 15-second pre-roll and mid-roll video ads at the beginning of each video and intermittently during the video feed.

Simon Bale, Founder and Managing Director of Mediadrive, commented ‘We’re delighted to partner with ParOne as we have been looking for an in-stream video solution for our brand advertisers. There’s a huge scarcity of quality video content in online golf media, and therefore the opportunities for brand advertising has been limited. Videos generate, on average, more than 90 percent greater engagement, double the brand retention and 20 to 30% more conversions than static content,”“ParOne’s vetted and qualified portfolio gives advertisers the peace of mind that their brand will be seen within quality content, on premium golf websites and apps, offering a scalable brand safe solution for our golf and lifestyle advertisers”

“Through ParOne and with little audience waste, brands’ videos are now engaging golfers in the apps and on the websites they essentially ‘live in’,” says JR Charles, CEO of ParOne. “Talk about exponentially expanding reach of brands’ messages.”

Mediadrive have dominated the golf media landscape in the U.K. and Europe for over a decade, and maintain longstanding and trusted marketing relationships with established and emerging brands looking to reach the golf audience.

The partnership with Mediadrive adds to ParOne’s rapid ascension in the golf industry. Launched in early 2021, the company assembled top golf apps and websites in 20 countries to receive golf video content. It also partners with brands, media and production companies worldwide to syndicate their golf videos, including highlight reels, video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories.

Additionally, ParOne streams live broadcasts of professional tournaments on three continents to highly engaged golf audiences. ParOne technology also provides language translation unique to each viewing country.

In modernizing how original and sponsored non-live videos and live tournament broadcasts are posted, distributed, accessed and consumed, ParOne forecasts 40 million unique monthly active in 2023, therefore making it the world’s largest connected golf media video network.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company also syndicates live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 40 million golfers in 2023. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: ParOne.com, info@parone.com

About Mediadrive

Mediadrive was founded in 2008 and quickly grew to become the largest provider of golf audiences, online. The company operates from their headquarters in Victoria, London and delivers and measures scalable advertising campaigns across the UK and Europe. Their client list includes all of the leading golf equipment manufacturers and numerous lifestyle brand advertisers. Expertise includes media planning, creative optimization, digital ad design, programmatic advertising.

More information: Mediadrive.co.uk, info@mediadrive.co.uk

ParOne to Stream Live Ladies European Tour Broadcasts on Svenskgolf.se

Wed, 25 May 2022 18:31:00 GMT

(New York, NY) – ParOne will live stream Ladies European Tour tournament broadcasts on Svenskgolf.se, the most popular golf website in Sweden.

The live streams on Svenskgolf.se follows ParOne’s partnership with rightsholder U.COM Media to syndicate all rounds of 17 Ladies European Tour live and delayed tournament broadcasts, as well as daily highlights reels, to more than 30 countries om 2022. ParOne technology provides language translation unique to each viewing country.

Headquartered on the outskirts of Stockholm and owned by publisher Story House Egmont, Svensk Golf publishes a monthly digital magazine and Svenskgolf.se that averages 400,000 unique monthly visitors. It covers golf in Sweden, continental Europe, Asia and the U.S. and is available in several languages.

“We are committed to bring golfers and fans – especially in Sweden and surrounding countries – the most complete golf coverage in the land,” says Eric Franzén, Editor-in-Chief of Svensk Golf. “Access to Ladies European Tour tournament action through ParOne adds to why Svenskgolf.se is the go-to destination for exciting golf news as well as resources about where to play.

ParOne is airing the tournaments on Svenskgolf.se (and other major websites globally) for free, supported by ads intermittently throughout live broadcasts and highlight videos.

“Publishers of golf websites and golf apps strive to keep golfers and fans in their ecosystems versus audiences jumping to other outlets,” says JR Charles, CEO of ParOne. “Our business model accomplishes this task for publishers – there is no cost to participate with us and we actually pay them for each tournament viewer on their sites.”

ParOne is commonly referred to as “the wire service for golf videos.” It is the distribution hub for golf tournament broadcasts and highlight reels, and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories.

The company burst on the golf media scene in 2021, modernizing how golf video is posted, distributed, accessed and consumed. It continues to assemble the world’s most engaging golf apps and websites to receive golf video content while partnering with tours, media and production companies worldwide to syndicate their golf broadcasts and videos. ParOne boasts nearly 20 million unique monthly active viewers and forecasts 40 million in 2022, making it the world’s largest connected golf media network.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company also syndicates live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 40 million golfers in 2022. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: www.parone.com, info@parone.com

ParOne Obtains Rights to Live Stream Ladies European Tour Events to Golf Apps, Websites in More Than 30 Countries Worldwide

Mon, 25 Apr 2022 13:50:00 GMT

(New York, NY) – ParOne has obtained rights to live stream Ladies European Tour tournament broadcasts to popular golf apps and golf websites in the ParOne global network.

The partnership with rightsholder U.COM Media covers more than 30 countries and also includes syndication of delayed tournament broadcasts and daily highlights reels. ParOne technology provides language translation unique to each viewing country. Rights are for 17 Ladies European Tour events from May through November 2022.

ParOne will air these tournaments for free, supported by ads intermittently throughout live broadcasts and highlight videos.

“Too many golfers and fans miss the captivating stories defining the Ladies European Tour,” says Dirk Glittenberg, Managing Director of U.COM Media. “Through ParOne and with little audience waste, our tournament broadcasts and highlight packages will now engage audiences in the golf apps and on the golf websites they essentially ‘live in’.”

“The Ladies European Tour is the ultimate competitive ground for elite golfers from many nations,” says JR Charles, CEO of ParOne. “They deserve even greater syndication and consumption; enter ParOne to exponentially expand the reach and lifecycle of these athletes in action.”

The timing of the ParOne-U.COM Media partnership comes at a time when female golfers in the U.S. increased to nearly 6.2 million in 2021, a net gain of 450,000 over prior year. Similar figures apply outside America.

The company burst on the golf media scene in 2021, modernizing how golf video is posted, distributed, accessed and consumed. It continues to assemble the world’s most engaging golf apps and websites to receive golf video content while partnering with tours, media and production companies worldwide to syndicate their golf broadcasts and videos. ParOne forecasts 40 million unique monthly active viewers by late 2022, making it the world’s largest connected golf media network.

ParOne’s syndication of live tournament broadcasts is free to tours and media companies with ad insertions. Budget only comes into play if broadcasts are “as is” with no commercials.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company also syndicates live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 30 million golfers in 2022. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: https://ParOne.com

About Ladies European Tour

The Ladies European Tour (LET) inspires women and girls to pursue their passions and realize their potentials through the game of golf. At its core, the LET aims to build and deliver an extensive competitive schedule of events to enable its strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. The diverse and multicultural membership of 362 professional golfers represents as many as 36 countries. The global tour with roots in Europe, the LET aims to entertain and excite, and also enhance health and quality of life as a responsible, committed and respectful partner. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 34 events in 22 countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players opportunities to compete and progress onto the LET and achieve their dreams in professional golf.

More information: https://LadiesEuropeanTour.com

ParOne Strengthens Distribution of Golf Videos to Asia with Deemples Partnership

Mon, 14 Feb 2022 15:30:00 GMT

(New York, NY) – ParOne – the popular syndicator of golf videos to golf apps and websites globally – has expanded its presence in Asia with the addition of the Deemples golf app.

The dominant matchmaker for golfers to find playing partners and book tee times mainly in Malaysia and surrounding countries, thanks to ParOne, Deemples users now view interesting, informative and entertaining golf videos inside the app and website.

ParOne burst on the golf media scene last year, assembling a massive global distribution network that includes many of the world’s most engaging golf apps and websites reaching more than 15 million unique monthly users. In modernizing how original and sponsored, non-live videos and live tournament broadcasts are posted, distributed, accessed and consumed, ParOne is expected to soon become the world’s largest connected golf media network.

The automated ParOne model is simple:

Content producers upload their golf videos to the ParOne engine for distribution to golf apps and websites globally.
Content recipients select which golf videos in the ParOne engine they want to editorially feature in their golf apps and on their websites.

Each type of participant generates greater awareness, engagement, SEO and revenue for brands.

Video topics include tournament broadcasts and highlight reels, and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories. ParOne automatically translates content in more than 10 native languages.

“Video engagement outperforms static content by close to 95%,” says JR Charles, CEO of ParOne. “Coupled with 15 million active monthly golfers in our network, brands are partnering with ParOne in droves to substantially increase reach of their content.”

“App managers need to keep their downloaders consistently involved and prevent deletion of apps,” says David Wong, Founder and CEO of Deemples, whose “Never Golf Alone” campaign resonates mightily among golf communities. “Serving Deemples users with golf videos inside our app keeps them engaged beyond their desires to find playing partners and reserve tee times.”

ParOne’s offering aligns with golf’s participation surge and consumption trends. The number of golfers rose by 600,000 golfers to 37.5 million in 2021 with growth evenly split evenly between on- and off-course. On the business front, 23% of sports media budgets are shifting from traditional content delivery mechanisms to streaming and syndication.

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company is targeting syndication of live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 30 million golfers in 2022. A first-mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: www.parone.com, info@parone.com.

About Deemples

Deemples is an app that connects golfers for tee times, solving the age-old dilemma of not having playing partners at fingertips. Golfers post times and courses they want to play and others join if available. They view profiles of and chat with players, and submit scores while maintaining their handicaps on Deemples. Golf courses benefit from securing rounds they wouldn’t have booked otherwise and converting golfers into more frequent patrons. Deemples facilitated golfers playing more than 90,000 rounds by processing more than 30,000 transactions in Malaysia, Singapore, Brunei, Philippines, Indonesia and Australia. The company is expanding into the United States with its upcoming launch in Southern California.

More information: www.deemples.com, hello@deemples.com.

Golfweek to Feature Amazing Golf Video Content Distributed by ParOne

Mon, 18 Oct 2021 12:00:00 GMT

(New York, NY) – Golfweek.com audiences will soon view interesting, informative and entertaining golf video content distributed by ParOne as produced by professional golf tours and media companies globally.

A constant force in comprehensive coverage of the game, Golfweek’s partnership with ParOne means it will now feature tournament broadcasts and highlight reels, and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories.

ParOne burst on the golf media scene this year, assembling a massive global distribution network that includes many of the world’s most engaging golf apps and websites reaching more than 15 million unique monthly users. In modernizing how original and sponsored non-live videos and live tournament broadcasts are posted, distributed, accessed and consumed, ParOne is expected to soon become the world’s largest connected golf media network.

“Golfweek is in the business of providing award-winning golf journalism to golfers of all passion levels,” says Pat Leahy, Publisher of Golfweek, a division of USA Sports Media Group. “ParOne delivering amazing golf videos from talented content providers broadens Golfweek’s editorial coverage and adds substantial viewer interest in our site.”

“Golfers effectively live in their golf apps and are obsessed with visiting their favorite golf websites,” says JR Charles, CEO of ParOne. “We bring the first and only distribution network of its kind to content providers and content recipients, with a thesis of video engagement significantly outperforming static content.”

About Golfweek

A property of USA Today Sports Media Group, Golfweek is recognized as the most authentic, authoritative and independent voice in golf. It features award-winning journalists comprehensively covering breaking news, Tour competition, lifestyle features and every other aspect of the golf arena. In addition to legendary print editions, digital properties reach 65% of U.S. golfers, including nearly six million avid golfers, 21 million golf fans and 29 million golf enthusiasts. Golf content is also syndicated across 260 publications in the USA Today network. The Golfweek brand encompasses Golfweek magazine, Golfweek.com, Golfweek Events and Golfweek Custom Media.

More information: www.golfweek.com, info@golfweek.com

About ParOne

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company is targeting syndication of live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 30 million golfers in 2022. A first-mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

More information: https://parone.com, info@parone.com, 901.734.1567.

ParOne, Fire Pit Collective Form Partnership to Distribute Captivating, In-Depth Golf Stories to Golf Apps and Websites Globally

Mon, 11 Oct 2021 11:00:00 GMT

(New York, NY) – ParOne and The Fire Pit Collective have established a groundbreaking partnership to bring high quality golf content to golf apps and the world’s most popular golf websites.

Immersive content conceived and produced by the Fire Pit Collective will soon be accessible to more than 15 million unique monthly users in ParOne’s global network.

Central to the partnership is ParOne’s proprietary modernization of how original and sponsored videos are posted, distributed, accessed and consumed. The company continues to enlist many of the world’s most engaging golf apps and websites to receive golf video content through ParOne’s automated distribution engine. ParOne is expected to soon become the largest connected golf media network reaching more than 30 million active, transactional golfers each month.

The Fire Pit Collective is a modern media company that produces intelligent, entertaining and often never-before-told golf stories in a read (articles) / watch (video) / listen (podcast) model. Its authentic and diverse perspectives and narratives have already garnered a large and engaged audience since its launch earlier this year. The Fire Pit Collective is led by Matt Ginella, formerly the Golf Digest travel editor and on-air talent at Golf Channel, and Alan Shipnuck, best-selling author and former writer for Sports Illustrated and Golf Magazine.

“The Fire Pit Collective and ParOne are made for each other,” says J.R. Charles, CEO of ParOne. “The journalistic backgrounds of those on the Fire Pit Collective team pique the interests of audiences that crave the millions of untold golf stories.”

“ParOne’s worldwide distribution network significantly expands the reach and lifecycle of our stories,” says Ginella. “Hats off to ParOne for assembling an engaged group of golf lovers who appreciate the Collective’s thoughtful, long-form content.”

More information: ParOne.com, info@ParOne.com.

More information: firepitcollective.com, thepitmaster@firepitcollective.com.

ParOne Launches Technology to Syndicate Live Stream of Golf Tournament Broadcasts to Popular Golf Apps, Websites Globally

Tue, 31 Aug 2021 13:29:00 GMT

(New York, NY) – ParOne has completed development of new technology that syndicates live stream golf tournament broadcasts globally and, for the first time ever, allows golfers to watch competitions within the golf apps and websites they regularly consume.

At the forefront of golf’s digital transformation and a first mover among the sports, digital, media and technology investor community, ParOne is targeting tours and media rights holders to live stream their golf tournament broadcasts to the company’s global distribution network of apps and websites totaling 15 million monthly active users. This offering is massively groundbreaking in function and scale, and represents a new way for these content providers to realize substantially increased reach, viewership, engagement and revenue. Unique to the market, tournament action, color commentary, interviews and highlights are automatically translated, via captions, into viewers’ native languages.

At its pioneering core, ParOne is modernizing how original and sponsored videos are posted, distributed, accessed and consumed on a global stage. It continues to enlist many of the world’s most popular golf apps and websites to receive informative, instructional and entertaining golf video content through ParOne. ParOne is expected to soon become the largest connected golf media network engaging more than 30 million active, transactional golfers monthly.

Upcoming ParOne interactive, on-screen features will further excite viewers who live stream golf broadcasts:

Gambling – Bet at sportsbooks on tour players in real time during their rounds
E-commerce – Buy apparel tour players wear and equipment they use right then and there

“It’s prudent for tournament broadcasters to expand ways to connect with a much broader audience with no tape delays,” says JR Charles, CEO of ParOne. “Through ParOne, golfers and broadcasters are no longer bound by geographic and language boundaries – golf is global and deserves to be amplified everywhere.”

ParOne’s focus on video distribution aligns with nearly 90% greater engagement than static content. Video content typically enjoys double brand retention and 20% to 30% more conversions.

About ParOne, Inc

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company is targeting syndication of live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 30 million golfers by 2022. A first-mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.

ParOne Launches New Media Technology That Syndicates Video to Golf Apps, Websites Globally

Mon, 22 Mar 2021 14:12:00 GMT

(New York, NY) – ParOne has launched the first-ever automated technology that syndicates video to the most popular golf apps and websites engaging golfers worldwide through a single channel.

The company’s pioneering, self-serve portal simplifies the media buying process whereby marketers select when their video content runs, who sees it and the golf apps and websites on which it appears. As a one-stop distribution shop, ParOne augments media plans at scale.

Through ParOne’s global distribution network, brands and media outlets now have access to the connected devices of millions of golf consumers they wouldn’t have reached otherwise. In a short period of time, ParOne is poised to become the world’s largest connected golf media network.

Marketers of golf equipment, apparel, travel and resorts – as well as non-endemic brands – are already lined up to showcase their videos under Par One’s pay-for-performance model featuring a set cost per view. Leading golf news sources, for the first time ever, have the ability to push entertaining, informative and instructional video through ParOne to golf apps and websites.

The timing of ParOne’s launch is opportune as golf reached unprecedented heights in 2020 with significant momentum in 2021. Rounds were up 25% from June to December, new and returning golfers rose by 27% and sales of golf products sharply increased.

“With golf participation and consumerism red hot, marketers are wisely intensifying their spends,” says JR Charles, CEO of ParOne. “ParOne is easy as 1-2-3 to administer and provides them a low-risk, no-waste, high return way for their videos to massively captivate their target markets.

“The thesis of our business is that golfers ostensibly live in their golf apps and websites. and no one other than ParOne has built a network that unites them all.”

ParOne’s focus on video distribution aligns with nearly 90% greater engagement than static content. Video content typically enjoys double brand retention and 20% to 30% more conversions.

About ParOne, Inc

Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a technology and media company that distributes original and branded content, engaging international golf audiences. It is comprised of leading software developers, media executives and golf industry experts. ParOne’s efficient self-serve portal automates the media buying process for established, emerging and new brands to showcase their videos on leading websites and apps to millions of active unique golf consumers. Content from leading news sources is pushed through ParOne to more complete user experiences.

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